Ever since I started playing golf almost two years ago I have never purchased a pre-assembled club either name brand or no-name brand. I have always build my own clubs with club components such as the club head, shaft, grip etc. I learned to build clubs from a golf class that I took at OSU called "Golf for Business and Life." The business part was not the business of making golf clubs but rather how to use golf as a business tool. The main advantage of custom golf club fitting is that the clubs can be considerably inexpensive compare to pre-assembled clubs. Also custom built clubs may help improve the game.